Marketing Lead Analysis
In this project, I analyzed marketing lead data to derive insights on key metrics such as leads, wins, and win rate. The project also explored trends in these metrics over a two-year period. I further analyzed the impact of variables such as landing page category and lead origin on these metrics using both descriptive and statistical methods. Most importantly, I provided actionable recommendations to improve marketing lead performance.
Marketing Survey Report
This report presents an analysis of survey data collected by the Codex Energy Drink team. It focuses on extracting key insights and providing actionable recommendations to support the product development team, enhance brand awareness, and guide advertising strategies.
Sales KPI Dashboard
This sales KPI dashboard tracks key performance indicators, including Year-to-Date (YTD) Revenue, Month-to-Date (MTD) Revenue, and Current Day Revenue. It highlights progress toward daily, monthly, and yearly sales targets. Additionally, the dashboard visualizes revenue distribution across sales channels and product categories, offering insights into performance drivers. A monthly revenue trend chart with Month-over-Month (MoM) percentage changes helps identify growth patterns and fluctuations over time.